How to Visit HYBE, YG and SM in Seoul: A K-pop Fan Travel Guide

Information checked: 2026-09-29

Seeing the headquarters of a favorite K-pop company can be a fun part of a Seoul trip.

But entertainment agencies are working offices, not theme parks.

Infographic guide to visiting HYBE, YG and SM in Seoul, including locations, public access, nearby neighborhoods and fan etiquette.
Infographic: Mong9 Wonder

HYBE: an exterior stop in Yongsan

HYBE is headquartered at 42 Hangang-daero, Yongsan-gu, Seoul.

Visit Seoul states that visitors are not permitted to enter the HYBE headquarters building.

Treat HYBE as an exterior photo stop and combine it with Yongsan or Nodeul Island.

YG Entertainment: pair the headquarters with theSameE

YG Entertainment is at 7 Huiujeong-ro 1-gil, Mapo-gu.

Visit Seoul places it about 540 meters from Hapjeong Station Exit 8.

Nearby theSameE Hapjeong is used for official YG offline events and sales.

See the building from public space, visit theSameE, then continue through Hapjeong or Hongdae.

SM Entertainment: add KWANGYA@SEOUL

SM Entertainment is at 83-21 Wangsimni-ro, Seongdong-gu, near Seoul Forest Station Exit 5.

At the same address on B1F is KWANGYA@SEOUL.

Visit Seoul lists free admission, merchandise, media experiences, an AR guestbook and four-cut photo frames.

Build a neighborhood trip

HYBE works well with Yongsan and Nodeul Island.

YG works well with Hapjeong and Hongdae.

SM works well with Seoul Forest and Seongsu.

Fan etiquette matters

Stay in public areas.

Do not block entrances.

Do not follow employees or vehicles.

Do not wait around for artists to enter or leave.

Visit the place, not an artist’s private routine.

Suggested internal links

  • KT-KPT-002-EN — 게시 후 연결 필요
  • KC-KC-005-EN — 게시 후 연결 필요

Sources

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